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bbhugme Nursing Pillow

The BubsNest Verdict

The bbhugme pregnancy pillow is a cult-favourite among UK parents, who rave about its exceptional comfort and versatility. Many report it relieving back pain and providing crucial support throughout pregnancy. However, some note it is quite bulky, making it less suitable for travel or small spaces. Overall, the bbhugme seems to be a must-have for those seeking a premium pregnancy pillow, though it may not work as well for parents with limited bedroom space.

BubsNest expert analysis of 5 parenting forum discussions

ColoursSoft White

€69.00€85.00Save €16.00 (19%)

Available at

Natural Baby Shower

€69.00

€85.00-19%

Prices compared across 1 retailers · Updated 9 Jul

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What parents say

BubsNest expert analysis of 5 parenting forum discussions

“A cult-favourite pregnancy pillow praised for comfort and versatility”

8.2

Loved It

What parents love

Exceptional comfort and supportParents overwhelmingly praise the bbhugme pillow's ability to relieve back pain and provide comfortable, customisable support during pregnancy.

Versatile usesIn addition to sleep, parents use the bbhugme for nursing, tummy time, and even securing around grandparents to help hold the baby.

Durable and easy to cleanThe pillow's cover is reported to hold up well to frequent washing, maintaining its quality over time.

Worth knowing

Bulky and not travel-friendlySeveral parents note the bbhugme's large size and weight make it impractical for travel or small homes, though the included carrying case helps.

Expensive investmentAt £138, the bbhugme is one of the pricier pregnancy pillows on the market, though many feel it is worth the cost.

Best for

Parents seeking premium comfort and support throughout pregnancy
Those with ample bedroom space to accommodate the pillow's size

May not suit

Families with limited space or frequent travellers

Tips from parents

Before You Buy

Consider your available bedroom space and whether the pillow's size will work for your home.

Getting the Most Out of It

Experiment with adjusting the pillow's firmness to find your ideal level of support.

Second-hand Savvy

Look for gently used bbhugme pillows on resale sites to save money.

Product details

The bbhugme Nursing Pillow is designed by health professionals to make feeding more comfortable, supportive, and adaptable. The pressure-relieving microbead filling molds to your body, and the adjustable Pebbles let you customise the pillow's firmness and size.

Designed to reduce neck and shoulder strain and encourage a better latch
Includes a washable outer cover, adjustable Pebbles, and an organic cotton storage bag
Lightweight, multi-shaped design offers 5-point body support
Cooling, breathable materials keep you and baby comfortable

Specifications & features

Key features

Developed by health professionals for optimal feeding posture + support
Adjustable firmness using Pebble sliders + microbead-filled inner pillow
Pressure-relieving 5-point body support that adapts to any feeding position
Ties securely around the waist for improved latch + reduced neck/shoulder strain
Cooling + breathable materials with a soft, washable cover
Lightweight + portable, complete with organic cotton travel/storage bag